Friday, September 21, 2007

Inspired by Inspirathon

I was at emap's inspirathon yesterday, performing the role of network and communities 'champion'.
The plan was those who had submitted their ideas for consideration were invited to a venue in Mayfair to get a bit of help in a very creative atmosphere and hone their thoughts into something the company could act on - and support. And a budget is already in place to support that.
The concept was that we would come away with one winner (and the person who comes up with that winner bags £5K).
But the great thing was while we did find one winner (who did indeed bag that £5K), we also found some eye-opening thinking about markets which get too little consideration.
I'm going to be asking those attending the Mobinar I'm hosting next week to do a little more thinking in some of those niches.
There were examples of some great thinking with almost all of the ideas driven by serving communities of passion - putting communities first.
It wasn't all roses, of course. But there were some really encouraging green shoots. The seeds are being nurtured.
It's an exciting time to be in media - and particularly exciting when you're surrounded by creative people excited about what they are doing, too. It's how every day should be.
I'm going to do some thinking about how we might achieve a little of that. If you have thoughts on this, please share.

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?