Friday, December 21, 2007

Warning for social media marketeers

One line from Todd Defren's PRSquared Blog summarises the issue for brands as they make an effort to come over all communal (and when they get it wrong they come over all comical).

They didn’t want to be part of the conversation; they wanted to be the topic of the conversation.

Thank you Todd.

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The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?