Monday, March 01, 2010

Time to end the failed experiment of advertising

As promised, here's the slidedeck Jamie Burke and I presented in Madrid last week. By way of disclosure we were in Madrid for the official launch of 90:10 Spain - and took the opportunity to present our thinking at the OMEXPO.

The slides ask the question, if advertising didn't exist today, would you reinvent it? We think too much digital tech, innovation and effort has been focused on making a better message when what is better for all parties is that we should work together on making better things.Platform thinking that delivers value innovation.

It's time time to end the insanity of repeating the failed experiment of advertising. Time to start creating platforms for change.

Video will follow later this week...

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The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?