Everything from sky-diving and bouncy castles on water to tattoos, backstage access at gigs and naked ladies painted blue - it all poured from the collective creative heads of everyone of us and spilled across Europe.
I'm glad to say Live Every Litre is a project my lot (90:10 Group) has been helping out with from its earliest inklings - for client Honda.
And now the premier is upon us. On July 21 it'll be premiered online at 15:00 in NYC, London at 20:00 and Berlin at 21:00.
There may even be a super-exclusive, behind-closed-doors screening of the final cut, by award winning director Claudio von Planta, next week in London. As and when I find out more, I'll let you know.
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