Tuesday, July 06, 2010

What happens when you hand control of a documentary to the crowd

What happens when you hand control of road-trip documentary making to the crowd? Well, this does.
Everything from sky-diving and bouncy castles on water to tattoos, backstage access at gigs and naked ladies painted blue - it all poured from the collective creative heads of everyone of us and spilled across Europe.
I'm glad to say Live Every Litre is a project my lot (90:10 Group) has been helping out with from its earliest inklings - for client Honda.
And now the premier is upon us. On July 21 it'll be premiered online at 15:00 in NYC, London at 20:00 and Berlin at 21:00.
There may even be a super-exclusive, behind-closed-doors screening of the final cut, by award winning director Claudio von Planta, next week in London. As and when I find out more, I'll let you know. 

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The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?