Open Business Principle 2: Open Capital

I've just published the third in 90:10 Group's series of blog posts on the 10 Principles of Open Business.
Those familiar with this blog will find some familiar themes.

A portion of it is very close in spirit to a post I published here early in June 2012 - Create Value As If The World Exists.

Here's an excerpt from Principle 2: Open Capital.

"In line with the needs of the industrial age, Capital was organised on the principles of mass and centralised control; Big blocks of cash held by small groups of decision-makers fitted that world.

"But the networked world requires something new, something which delivers faster decisions together with wider distribution of both risk and reward, something which moves the role of the customer from ‘end user’ to participant and partner; something which is a better fit with networks.

"We call this Open Capital: Using crowd-funding platforms or principles to raise capital through micro-investments... today’s entrepreneurs opt for Open Capital knowing that the advantages go far beyond a new route to capital... Open Capital shares the costs and risks and therefore the ownership and the passion. It democratises innovation."

Read it in full.

Related articles

• The 10 Principles of Open Business
• Open Business: Principle 1 - Purpose
• The Principles of Open Business: Principle 1 - Purpose
• The 10 Principles of Open Business and why they are demanded by the networked world
• Collaboration And Crowd-Funding Are Keys to Raising Capital For...
• Crowdfunding the modern startup
• Online Crowd-funding platforms for Innovative Concept and Startups
• Doing Equity Crowd Funding Right

The 10 Principles of Open Business

10 Principles of Open Business - 9010 group from 90:10 Group

Regular readers know my day job at 90:10 Group focuses on delivering Open Business. After 3 years of doing so with large organisations across EMEA, co-founder Jamie Burke and I have concluded there are 10 Principles of Open Business.

An Open Business is one which uses its available resources to discover people who care about the same Purpose it does, brings those people together and joins with them to achieve that Purpose.
It is designed from the outset to scale through participation. It makes partners of customers.

Over the next few weeks we'll build on this to define the 10 Principles of Open Business and share case studies demonstrating the success of each Principle in practice. We’ll set a ‘Goal State’ as the ideal outcome and describe the ‘Worst Case’ position – to enable you to benchmark your organisation’s progress towards each Goal States.

To read the first post in the series visit 9010Group.com.

Related articles

• Why Trust Matters - Improving Organisational Performance

  ---

• The Principles of Open Business: Principle 1 - Purpose
• The 10 Principles of Open Business and why they are demanded by the networked world

Brand Anarchy - a book launch I really should have been at

I failed to show up at a book launch last night. I had a school governors meeting (on data) I needed to be at.
It's not that unusual for me to fail to turn up for something I've been invited to, to be fair. It was only when I realised the content of Stephen Waddington and Steve Earl's Brand Anarchy that I realised I really should have made more of an effort.
Stephen (@wadds) had been kind enough to interview me for the book some months back. And the guys have been even kinder in listing myself alongside a very impressive line up in the Amazon blurb:
"As the media landscape looks increasingly diverse and anarchic,
individuals, organisations and governments should not waste time
wondering whether they have lost control of their reputations. The
simple fact is that they have never had control. The question is what
they can do about it now, and what they need to consider for the future.
"The fragmentation of media and the rise of social media has brought
brand and personal reputational risk into sharp focus like never before.
Disaffected shareholders, customers and staff are voicing their
opinions to a global internet audience. In a brand context it is
reputation anarchy.
"In Brand Anarchy, Steve Earl and Stephen Waddington draw on insight
from opinion-makers and shapers such as Greg Dyke, Alastair Campbell,
Seth Godin, David Cushman and Philip Sheldrake to explore how
reputations can be better managed and the new challenges that the future
of media may bring.
"...This plain-speaking, shrewd book pulls no punches. Its a
survival guide for anyone concerned what others think or say about
them."
So, of course, I'm going to suggest you buy a copy - it has generous helpings of me on Open Business! (Wadds has promised to send me one). If you're tempted, move fast. The first run has already sold out and a 2nd run of 10,000 is on its way. Go guys!
Buy the book.

Related articles

• Getting Weird With Seth Godin (onesocialmedia.com)

FasterFuture is regularly updated by David Cushman

Join the team at 90:10

London-based social business consultancy 90:10 Group (UK) is seeking to recruit a new Executive to help us change the world - niche by niche.

The role is a first step on an exciting career path for someone with a passion for the tools and techniques of social media and the desire and ambition to join a vibrant, fast-growing organisation in a sector bursting with innovation and opportunity.

During your first year you'll receive exceptional training and guidance, preparing you for promotion within 12 short months. We recruit into this role with your long term development very much front of mind.

We expect the successful applicant to be capable of becoming a share-holding partner within three short years and a director of their own arm of the business within 5-6. On joining you will have a clear career development path mapped out with rewards and incentives marking the way.

Our career structure is designed to recognise and reward the work and experience our employees gain at 90:10 and give each member of the team more to inspire and aspire to.

The role:
The Executive role functions as the one-year entry point into the 90:10 Group business.

The Location:
Our London office at 88 Kingsway, Holborn.

Function: You will provide vital day-to-day support to the London office and its team while gaining an understanding of how the office / business operates. You will gain hands-on experience in community culture - the 90:10 platform approach to delivering business efficiencies through social technologies and techniques of co-creation.
You will be trained in the best online community auditing/monitoring and data processing tools and techniques with expert leadership. You will also be supported in responding to day-to-day client management issues.
You will be required from time to time (with any necessary training) to update our own web resources, take notes in meetings and support the senior team in a variety of administrative roles.


Essential: Excellent written and communication skills in English. Computer and web literacy. Business and client focus. Excellent eye for detail and accuracy. Must have the right to work in the UK (you will be based at our office in Holborn, London, right next to the tube).


Advantageous: As a multinational, multilingual business, additional languages are a clear advantage as is evidence of effective personal participation in social media. An MBA in Business, BA in Research or Communications OR equivalent working experience will make you stand out, too.

We intend to appoint to this role rapidly - there is work waiting to be done! If you or anyone you know would like to discuss this rare opportunity please email me david@ninety10group.com with your CV, current salary details and availability as soon as you are able.




View Larger Map

Related articles

• Twenty-two new media, communications, editorial and PR jobs this week on Journalism.co.uk (blogs.journalism.co.uk)
• Social Media Marketing 101: In-House Team, Agency or Consultant? (mashable.com)
• Where do marketing insights come from? (sharemarketing.wordpress.com)
• How to Hire a Star (successful-blog.com)
• Business as UNusual: The MBA as Part of Your Sustainable Career Path (triplepundit.com)
• The social conscience of social business (customerthink.com)
• What Enterprise 2.0 can learn from KM (gautamblogs.com)
• The social media tortoise and hare race gets trickier to predict in 2011 (commscorner.com)
• Social Media Marketing Checklist (toprankblog.com)
• Empowered Employees Generate Great Customer Experiences (customerthink.com)
• Incentive Ideas for Employee of the Month Rewards (brighthub.com)

A new role with 90:10 Group

As many FasterFuture regulars will know, I am a partner in 90:10 Group
Ninety10group is growing fast and growing globally.
Many of our projects are relatively complex and involve people from multiple organisations in multiple territories.
In response, we are making a key appointment to the role of Global Projects Co-ordinator.
The person we need must be both an efficient organiser and an excellent communicator - able to interact positively with people at all levels.
You will need to turn high-level strategic proposals into action-oriented, deliverable project plans - complete with dependencies and time requirements/allocations.
And you must be comfortable monitoring and recording progress against those plans to ensure they stay on track, liaising with all stakeholders throughout.
Basic understanding of project management techniques is key as is excellent written and spoken English. Additional languages to business standard are a definite advantage.
Experience with working with large plcs/process oriented organisations will also count in your favour as will familiarity with social tools and technologies.
The job is based in our London office at 88 Kingsway, Holborn.
If you'd like to talk to us about this role at 90:10 Group please drop me a line at david AT ninety10group.com with any supporting materials you feel will be useful.

Related articles by Zemanta

• Top Five Best Practices in Project Management (brighthub.com)
• Basic Principles of Communication (brighthub.com)
• Manage Internal and External Stakeholders - Tips (brighthub.com)

Breakfast in London, Manchester and Leeds

E-Consultancy have signed me (and 90:10 Group) up for a UK mini-tour in November this year. This consists of breakfast briefings in London, Manchester and Leeds.

They offer an opportunity for me to spread the word about the real value of social media - the bit that's less about messaging and more about innovation. For the full outline, see below.

If you'd like to be at any of them use the following links to sign up:

• London November 2, 2010
• Manchester November 10, 2010
• Leeds November 11, 2010

Social media offers much more than an opportunity to ‘reach new audiences’. It offers powerful new efficiencies, better fit marketing, products and services your customers demand and care about – and new business models.

It can’t be layered on to your current strategies. Better-than-ever-connection with stakeholders (customers; potential customers; suppliers; employees; and anyone who cares about achieving what you have set out to achieve) places social media at the heart of what you do.

It creates disruption and opportunity in equal measure. These breakfast briefings will identify who is taking advantage – and how you can, too.

Areas for discussion include:

Location Based Services: 90:10 Group has researched the impact of LBS in social media. We’ll answer which brands are having success with FourSquare, Yelp and Gowalla and whether there is scale for LBS to matter to enough of your customers in the UK and beyond.

How innovation must shift from making better messages to making better things:
We’ll address how using the tools and techniques of social media delivers the ROI of better things, more fit for those they are intended for and how those better things come pre-loaded with the peer-to-peer power of the advocates who helped make them.

Scaling co-creation:
Bringing people together to share ideas and inspire creativity is nothing new. The scale and affordability delivered through social media is. What does this mean for everything from Marcomms planning to customer service, New Product Development to sales?

Innovation in the org:
Those who take a few steps into social media soon discover that old silos and ways of organising fail. What is CRM is PR is Customer Service is NPD and R&D.
We’ll make the case for change in the way organisations should organise and how they should now define their role as platform organisations.
Based on the forthcoming book: Platform thinking: How social media changes the organisation of business and the business of organisation.

All of this will be supported with case studies and data to take us from the theory to the practice.

Related articles by Zemanta

• Connect Your B2B Customers with Social Media Profiles (socialmediab2b.com)
• Foursquare and Social CRM (woorkup.com)
• Social Business Landscape 2010 (slideshare.net)
• Agile Boot Camp (neilperkin.typepad.com)

What happens when you hand control of a documentary to the crowd

What happens when you hand control of road-trip documentary making to the crowd? Well, this does.
Everything from sky-diving and bouncy castles on water to tattoos, backstage access at gigs and naked ladies painted blue - it all poured from the collective creative heads of everyone of us and spilled across Europe.
I'm glad to say Live Every Litre is a project my lot (90:10 Group) has been helping out with from its earliest inklings - for client Honda.
And now the premier is upon us. On July 21 it'll be premiered online at 15:00 in NYC, London at 20:00 and Berlin at 21:00.
There may even be a super-exclusive, behind-closed-doors screening of the final cut, by award winning director Claudio von Planta, next week in London. As and when I find out more, I'll let you know. 

Video: My presentation at Social Media In Business

Here's the presentation I made at Social Media In Business (#SMIB10) at eBay/Paypal's uk HQ late last month.
Thanks to SMIB for giving me the platform. (update - video is now available to view!)

You'll also find the slides I presented to, below.

Untitled from SMIB EVENTS on Vimeo.

And here's the slides...

Using + social media = fail (smib)

View more presentations from david cushman.

All feedback very welcome!

Related articles by Zemanta

• Slides and interview from Social Media In Business (fasterfuture.blogspot.com)
• What Role Should Agencies Play In Social Media Marketing? (blogs.forrester.com)
• Three Ways to Act on Your Social Media Monitoring (futurelab.net)