Tuesday, August 10, 2010

Breakfast in London, Manchester and Leeds

E-Consultancy have signed me (and 90:10 Group) up for a UK mini-tour in November this year. This consists of breakfast briefings in London, Manchester and Leeds.

They offer an opportunity for me to spread the word about the real value of social media - the bit that's less about messaging and more about innovation. For the full outline, see below.

If you'd like to be at any of them use the following links to sign up:

Social media offers much more than an opportunity to ‘reach new audiences’. It offers powerful new efficiencies, better fit marketing, products and services your customers demand and care about – and new business models.

It can’t be layered on to your current strategies. Better-than-ever-connection with stakeholders (customers; potential customers; suppliers; employees; and anyone who cares about achieving what you have set out to achieve) places social media at the heart of what you do.

It creates disruption and opportunity in equal measure. These breakfast briefings will identify who is taking advantage – and how you can, too.

Areas for discussion include:

Location Based Services: 90:10 Group has researched the impact of LBS in social media. We’ll answer which brands are having success with FourSquare, Yelp and Gowalla and whether there is scale for LBS to matter to enough of your customers in the UK and beyond.

How innovation must shift from making better messages to making better things:
We’ll address how using the tools and techniques of social media delivers the ROI of better things, more fit for those they are intended for and how those better things come pre-loaded with the peer-to-peer power of the advocates who helped make them.

Scaling co-creation:
Bringing people together to share ideas and inspire creativity is nothing new. The scale and affordability delivered through social media is. What does this mean for everything from Marcomms planning to customer service, New Product Development to sales?

Innovation in the org:
Those who take a few steps into social media soon discover that old silos and ways of organising fail. What is CRM is PR is Customer Service is NPD and R&D.
We’ll make the case for change in the way organisations should organise and how they should now define their role as platform organisations.
Based on the forthcoming book: Platform thinking: How social media changes the organisation of business and the business of organisation.

All of this will be supported with case studies and data to take us from the theory to the practice.
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The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?