Five quick tips with which to assess your strategies in the light of the connected world: Tick the boxes and you won't go far wrong in making your marketing, innovation, engagement, and ulitmately your organisation, a better fit with the 21st Century.
1. Have something to believe in. What else have you got?
2. Don’t do stuff to people. Make stuff with people. That way it’ll be a better fit and matter more.
3. We don’t connect to be marketed to. No one forms groups or resides in communities to be marketed to. Ask yourself why groups DO form.
4. We do what the other monkeys around us do. Then post rationalise. This matters.
5. There are powerful connections between circumstances and behaviour. Do not ignore them.
The further ahead you look - the faster you go | davidpcushman AT gmail.com | These are my views and my views only.
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FasterFuture.blogspot.com
The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?
1) don't speak to people's material aspirations. speak to people's spiritual aspirations.
ReplyDelete2) recognize oneness in all arenas.
3) do nothing, say nothing, that indicates trying to get something from people, or manipulate people for your benefit. seek to give or serve.
4) understand that people are psychic, intuitive, and media-savvy, if not already media-jaded ... and that they instantly suss out your true motivations and intentions.
5) transparency trumps everything, even in so-called competitive situations, because cooperation is a higher order function with higher order returns.