Perspectives on Social Business... can we be open?

A few weeks back I got asked in to IBM to share my thinking on 'social business'. Of course I made it very clear that I thought the term somewhat unhelpful - and that I would prefer we talk about Open Business.

I also attended in not only my capacity as a thought leader (blogger) but also as a practitioner (MD Ninety10 Ltd UK and Co-Founder Ninety10 Group.com).

I'm hoping we'll get a bit more of both those things in the final edit we're still due to get from the day - on the Future of Social Business.

In the meantime, take a look at the videos below. Contributions from me on both.

Related articles

• Ditch the customer if you want to transform business (fasterfuture.blogspot.com)
• How to Become a Social Business (servantofchaos.com)
• Some new stuff on social business (simoncollister.com)
• The success of social business depends on standards (zdnet.com)