Wednesday, May 01, 2013

Crowd ready to disrupt the law

In the Autumn of last year I got my first look at a project called Lawbit. In fact I spent a few days consulting to founder Clive Rich on how best to social market it.

I'm delighted to say Clive has turned to Open Capital (crowd funding) to accelerate the project now.

To my mind its one of the most effective ways of marketing a start-up.  Everyone who contributes becomes an advocate. Everyone becomes a part of Clive's team.

I'll let Clive make the pitch himself. He's excellent at the art of persuasion. In fact he's just published The Yes Book (you'll find it on Amazon)...

As you may know, I recently launched LawBit - - an online legal service which provides "simple contracts for small companies". On its launch date in December it was identified by David Cameron as an up and coming service to watch in London’s Tech City. You can read more about LawBit and watch a short introduction video here;

There are 4.5 million small companies in the UK alone, spending £10 billion per year on legal services, so this is not a small target. LawBit is also scalable internationally. Although there are other online legal offerings, none has LawBit's combination of plain English documents, affordability and functionality. 

LawBit has currently raised £210,000 for the development of marketing and additional client features and is seeking a further £150,000 on crowd funding platform “Crowdcube” to close this round - Crowdcube is a very successful fully regulated investment platform which enables non-professional investors to invest in companies in return for shares. Investments range from a few hundred pounds to some thousands – no amount is too small or too big. 

LawBit’s pitch is now available on Crowdcube here; and I wanted to ask if you would be prepared to pass this note on to anybody who you think might be interested in investing. Of course if you are interested in investing yourself via Crowdcube I would be absolutely delighted for you to be a shareholder and please let me know if you want to discuss the proposition. 

You may also be interested in trying out our initial offering to the first 2,000 customers – access to all LawBit contracts and tools for a year for a subscription of just £79. You can find out more about that here;

If you are interested in signing up for this offer, it would help our marketing endeavours and reporting if you followed the link here

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?