Wednesday, April 09, 2014

Open Business wins some influential supporters

It's a good week already for reviews of The 10 Principles of Open Business- with two very positive write-ups appearing by influential business leaders by Tuesday.

The Chief Learning Officer at global PR business Ketchum wrote an article/review on The 10 Principles of Open Business for the Ketchum blog on April 8 (2014).

In his post The Purpose Driven Organization - Moving from Talk to Walk Robert Burnside concludes: "I highly recommend you check out the thinking in this book. It's ahead of the curve and a useful glimpse into the future."


Essentially, the book argues that businesses should move from thinking of others as customers, to thinking of them as partners in achieving a purpose that they all find meaningful in the world.
Of course, this involves a lot of changes in organization structures, most deeply in the mindsets of those involved. The book does a credible job of giving examples of how the 10 principles are being realized by various organizations, including big ones like Tesco in the UK.

B2B Marketing Magazine published a review of the 10 Principles of Open Business in its April 2014 issue.

Written by Harris Interactive's UK Head of Marketing Ian Smith, the review concludes: "The book will get you thinking about ways in which you can apply the open business ethos to benefit your business, direct stakeholders and society in general. Open business is our present and our future. You can't afford to ignore that, or this book - 'Open up, and win!'

Thank you both. If you've read the book and would liek to share a review, please let me know. I am particularly looking out for more folk to add to the Amazon reviews.

More examples of The 10 Principles in The Press.

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?