Yesterday I was served a 'promoted tweet' which suggested I might like to plan my own death. Today I have received an email inviting me to audition for a youth production of The Wiz.
Neither are relevant.
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| Listening to social and focusing on CRV closes the data gap |
So - for all the advances in targeting and retargeting some are taking advantage of, it's clear that the one-size-fits-all approach is still being deployed at the bleeding edge of technology. Which is insane in 2014. Wastefully, expensively, customer-annoyingly, relationship-destroyingly insane.
The reality is that customers know each other better than our synthesis of all the data we have on them. If we don't make them, and their peer-to-peer advocacy, partners in our best relationship building efforts we will continue to fail to serve their needs accurately.
Partnership builds better relationships. Relationships are essential in
building success in today's Open Economy.
promoted tweets are a strange thing .. for me i would say 95% of them turn me OFF the product .. and when i am in india, that is 100% ..
ReplyDeleteit's not the fault of algorithms or databases, imo, it's the low level of consciousness of the brand manager, social media manager ...