Imagine only being able to see in two dimensions, to move in two dimensions, to measure your world in two dimensions?
Imagine I told you there was a third? That not only was it possible to move left and right, but also up and down.
Imagine you are a hunter in two-dimension world, that what you do depends on movement. You had no idea that up and down stuff existed, let alone was possible for you. And then I tell you there are loads of hunters just like you out there right now moving up and down as well as left and right.
And they are doing better than you.
They don't just fish where the fish are in two dimensions, but in three.
The scale of their world is infinitely more vast. The opportunities infinitely richer.
All you have to do to join in is look up. Or wait to get swallowed whole by something you couldn't even conceive of.
The further ahead you look - the faster you go | davidpcushman AT gmail.com | These are my views and my views only.
Showing posts with label 3C 4C communities dominate brands culture community commerce connectedness flashmobbing. Show all posts
Showing posts with label 3C 4C communities dominate brands culture community commerce connectedness flashmobbing. Show all posts
Thursday, July 05, 2012
Thursday, June 21, 2007
Dark Side of social media?
A couple of nights back I was at the Chinwag 'Dark Side of Social Media' evening get-together.
Some interesting thoughts about identity, but some real dark paranoia about that pesky interweb, too.
It seems to me that pretty much every disadvantage you can think of for social media - including posing as multiple identities, posing as someone older/younger than yourself, cyberbullying etc etc - can be replicated by the good old letter with a postage stamp affixed. Who checks your identity when you pop it in the post? I appreciate there are rules and regs about what can be sent - but the highly private nature of things in the post means it's extremely hard to prosecute anyone other than the person receiving.
The digital world of social connection may well mean acceleration in sharing, but it also means its easier to trace the dodgy types (eg MySpace handing over details of paedophiles) and also means we have a generation of kids growing up more savvy than ever before - placing them in the best position ever to defend themselves/spot those who might prey upon them.
The nature of this constantly connected generation means they are always but a text or a twitter away from help, too.
Dark Side? Sorry... I think the force is with us.
An aside. The Chinwag model - sociable as it is - offers just a little too much broadcast time (from the panel) versus networked conversation.
Perhaps they should try speed group dating (by which I mean informally introducing groups of people for short periods, before reforming the groups over and over) and bringing in thinkers from outside the industry. Make the new media wall a little more permeable?
Some interesting thoughts about identity, but some real dark paranoia about that pesky interweb, too.
It seems to me that pretty much every disadvantage you can think of for social media - including posing as multiple identities, posing as someone older/younger than yourself, cyberbullying etc etc - can be replicated by the good old letter with a postage stamp affixed. Who checks your identity when you pop it in the post? I appreciate there are rules and regs about what can be sent - but the highly private nature of things in the post means it's extremely hard to prosecute anyone other than the person receiving.
The digital world of social connection may well mean acceleration in sharing, but it also means its easier to trace the dodgy types (eg MySpace handing over details of paedophiles) and also means we have a generation of kids growing up more savvy than ever before - placing them in the best position ever to defend themselves/spot those who might prey upon them.
The nature of this constantly connected generation means they are always but a text or a twitter away from help, too.
Dark Side? Sorry... I think the force is with us.
An aside. The Chinwag model - sociable as it is - offers just a little too much broadcast time (from the panel) versus networked conversation.
Perhaps they should try speed group dating (by which I mean informally introducing groups of people for short periods, before reforming the groups over and over) and bringing in thinkers from outside the industry. Make the new media wall a little more permeable?
Tuesday, October 10, 2006
Google and YouTube - and a revolution in user content?
Google's £900m purchase of YouTube not only reveals how important both 4C-style engaged community marketing is and how absolutely essential innovation is (see Death of me-to-ism), it could also represent the first giant leap towards the 'better content' that Google's chief recently referred to in a bit of a throw-away line (see here).
I initially thought that might mean choice editors (of the consumer media brand kind) were about to find an increasingly important role in a proliferating world.
But that may be just part of it.
From what I understand from the BBC's reporting of the YouTube sale, the google plan includes paying users for the content they provide. Perhaps learning from OhMyNews (see 'ones to watch) or perhaps just applying their adsense model for good, google will pay the video makers on YouTube.
Exactly how remains unclear. Will you get a share of the adsense revenue generated on ads placed against your content. Will you get a pay for play.
What ever the model the intention is clear - make good stuff that more people want to see and you'll get paid the most.
And when you line that up alongside the UK launch of Al Gore's Current TV... well, where do you think this leaves/takes media companies?
Oh, and here are the YouTube founders laughing all the way to the bank:
I also have to recommend you read Publishing2.0 today (Oct 10) (see recommended blogs) on how the gootube deal raises questions about what media is - has it got anything to do with content anymore, or is it just about the aggregation of audience by whatever means?
I initially thought that might mean choice editors (of the consumer media brand kind) were about to find an increasingly important role in a proliferating world.
But that may be just part of it.
From what I understand from the BBC's reporting of the YouTube sale, the google plan includes paying users for the content they provide. Perhaps learning from OhMyNews (see 'ones to watch) or perhaps just applying their adsense model for good, google will pay the video makers on YouTube.
Exactly how remains unclear. Will you get a share of the adsense revenue generated on ads placed against your content. Will you get a pay for play.
What ever the model the intention is clear - make good stuff that more people want to see and you'll get paid the most.
And when you line that up alongside the UK launch of Al Gore's Current TV... well, where do you think this leaves/takes media companies?
Oh, and here are the YouTube founders laughing all the way to the bank:
I also have to recommend you read Publishing2.0 today (Oct 10) (see recommended blogs) on how the gootube deal raises questions about what media is - has it got anything to do with content anymore, or is it just about the aggregation of audience by whatever means?
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The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?
