Wednesday, October 04, 2006

Google focuses strategy on 'better content'

Spotted on Publishing 2.0.

Google's adsense project has been really good at getting people to create content to run google ads against. But it doesn't distinguish between good and bad.

Ultimately loads of bad content results in loads of ads not getting clicked.

Google appear to admit they've been responsible for accelerating the 'pollution' of the internet in that link above.

I've long thought google has a vested interest in supporting professional publishing groups for exactly this reason.

Effective search needs effective results - and that's where we really can have a role.

The best ad response comes when it is presented with the best content - and this is a notion worthy of serious consideration as we all charge head-long at user-generated content.

Even those entirely committed to the engagement marketing revolution and the 'everyone's a publisher now' digital future also recognise the increasing future relevance of choice editing services.

Perhaps that's what consumer media should focus on?

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?