A great week for Open Business

It's been an extraordinary week for raising the profile of Open Business.
At the start of the week I received my copies of the June issue of Admap - the magazine for marketing professionals. It includes a three-page feature on The 10 Principles of Open Business.

The same day I was sent a link showing an article referencing quotes from myself and The 10 Principles (and particularly Open Capital) was included in the June issue of the British Airways in-flight magazine Business Life.

And last night The Guardian published an article they asked me to write on Open Business and its role in the true sustainability of business.

2014 is turning out to be the year of Open Business.

Click here for all previous press references to the book.

The 10 Principles of Open Business in the press

Open Capital in the FT on March 11 - with a plug for The 10 Principles

In the interests of collating and curating the press coverage of The 10 Principles of Open Business as it emerges... 

LATEST ADDITIONS AT THE TOP:

June 2014
The Guardian publishes my article on Open Business and its role in sustainable business. (June 5)

I'm interviewed on the subject of crowd-funding (Open Capital) for the June issue of the BA inflight magazine Business Life - online version here

Subscribers to ADMAP magazine's June issue receive a three-page article on each of the 10 Principles of Open Business - and there's a front page mention, too. I'm afraid ADMAP don't allow sharing of their articles.

May 27 2014:
Forbes Magazine includes quotes from and references to The 10 Principles of Open Business in its piece on attempts to rebuild trust in big business: People Don't Trust Leaders Who Say: Trust Me

The Chief Learning Officer at global PR business Ketchum wrote an article/review on The 10 Principles of Open Business for the Ketchum blog on April 8 (2014).

In his post The Purpose Driven Organization - Moving from Talk to Walk Robert Burnside concludes: "I highly recommend you check out the thinking in this book. It's ahead of the curve and a useful glimpse into the future."

B2B Marketing Magazine published a review of the 10 Principles of Open Business in its April 2014 issue.

Written by Harris Interactive's UK Head of Marketing Ian Smith, the review concludes: "The book will get you thinking about ways in which you can apply the open business ethos to benefit your business, direct stakeholders and society in general. Open business is our present and our future. You can't afford to ignore that, or this book - 'Open up, and win!'

Cambridge Business Magazine published a three-page interview with me about The 10 Principles of Open Business in its April 2014 issue. You can view an e-magazine version here. The article starts on p58. It's flash so no use for apple devices I'm afraid.

Intelligent HQ ran a a lengthy and positive piece on March 24, 2014 concluding The 10 Principles of Open Business is an important new book which can benefit society as a whole...

The Huffington Post ran an article on March 13 (2014) featuring The 10 Principles and concluding that Open Business is an idea whose time has come:

Extract: "We seem to have a rare convergence between demands from the marketplace, driven by the real-time collaborative Internet culture, and a desire by entrepreneurs to define success as something more than making money. I think it's really happening, and it's time to take a reality check on your own business, and your own shopping habits, to capitalize on this trend." (writer Marty Zwilling - on twitter as @startuppro)

And on Tuesday (March 11, 2014) Financial Times readers found a reference or two in a column about crowd funding by Andrew Hill (it will be online the evening before). What was particularly gratifying about the FT column was its emphasis on Open Capital over crowdfunding - in line with the book and its principles.


Here's a link to the result of an interview conducted with me about Open Business by The Irish Times.

Extract: "Openness is not just a nice to have corporate social responsibility virtue but is a vital element in 21st century organisations. While born-digital ventures, for example, instructively know this, all organisations need to move to this model quickly if they are to survive in the networked age."
For the full article (as it also appeared in print on February 24, 2012) go here.

Brand Republic ran the press release about the book pretty much as is on February 3, 2014 (read it here) as did another magazine in their group - which I've lost track of, sorry.

The Cambridge Evening News' Business Magazine ran an article on The 10 Principles in its latest issue - March 2014 (give them your email for a free e-edition here) . 

And, for the record... .SO magazine ran a double page spread in their autumn issue of 2013. Find that online here.

Other stuff in the pipeline includes an indepth article in the April issue of Admap and an article on the theme of sustainability through Open for The Guardian.

The march to open business is inevitable - so why aren't you acting?

A shipload of Inevitable being delivered right now...

One of the first questions we should ask ourselves when considering any strategy is the one about inevitability.

If a thing becomes inevitable – even at some distance in the future – it’s kind of dumb not to start planning for it – preparing to adapt to it.

It’s part of the risk assessment phase. There it becomes ‘how inevitable is this?

If you score its inevitability at even 50% then there is significant risk that this outcome is going to have a huge impact on the way you conduct your business, where and who with.

One macro example: Is it inevitable that Greece or a.n.other Eurozone country defaults? What percentage score are you going to give that? What level of risk does that then level at your org? What do you need to prepare to change as a result?

Ok.

Now ask yourself what score you are going to give the inevitability of the voice of your customers impacting your marketplace – just as it has taken down Governments in the Arab Spring and killed Britain’s biggest-selling newspaper? Is the social media genie going back in the bottle - or is it going to continue to spread its game-changing impact through more of the media, through all kinds of government, through education, the law - and every kind of business? How inevitable is this march towards the need to be open, to engage, to make productive partners of customers and clients?

How inevitable? 50%?

It’s more isn’t it?

What level of risk does that then level at your org? What do you need to prepare to change as a result?

And isn’t it time you started?

Related articles

• George Soros: Greek Default Might Be 'Inevitable' (huffingtonpost.com)
• Can paywalls be sociable? David Cushman on social media in news publishing (briefingmedia.wordpress.com)

Question time with yours truly

I was interviewed by Information World Review recently and the result has just been published in the monthly mag.
It should also be available online at http://blog.iwr.co.uk either not or in the very near future.

Or just read it below:

Information World Review Blogosphere Nov 08

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