It is part of a 35min interview.
Parts one: 'How algorithms caused the credit crunch'In part three Clay discusses the different qualities of interaction required to humanise brands - and how creatives can welcome collaboration rather than seal it out.
and two: 'Why email trumps facebook et al'
can already be found on this blog (dated Oct 1 and 2, 2008).
As Clay puts it: "Brands aren't people. They don't interact. People do."
And he warns creatives who seek perfection in their campaigns: "Something cleaned up right to the edges has no room for me. Perfection says, you don't belong here."
Clay's contention is messiness is human and acts as a welcome matt for interaction.
Watch the video below:
See him in person here. Buy his book, here.