Friday, December 22, 2006

Media companies and the 'clever-people' gap

Something controversial for to get your head around over the festive period: How are you going to attract the big brains you've always relied on, into the future.

I'm thinking particularly of media brands which inspire and are driven by passions.

In the past if a very clever person was passionate about (for example) horses, and wanted to be involved in publishing about their hobby they had one choice (assuming they hadn't got the bunce to start their own company) - join a media company.

They'd put up with starting on hobby-money salaries, poor managers and old fashioned hierarchies - because they had no other option.

Now the clever person doesn't have to worry about finding the cash to start their own publishing rival. Now they can start up digitally, cheaply, manage themselves, pay themselves what they are worth (they are a clever person - they will succeed) and chew chunks off you.

I'm not saying a passionate hobbyist with an IQ of 195 will never join you again. But I am saying that has become far less likely in the post-blog age.

The way people publish has changed. Has they way your media company recruits changed to close the clever-people gap?

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?