Friday, December 15, 2006

Nintendo moves fast to avoid having the wii blogged out of existence

Blogging colleague StressedBadger reported this just a week ago.
The Blogosphere was getting itself very animated about strap failures on the new Wii.
Nintendo has shown it has learned a lesson from the Kryptonite experience (see Communities Dominate Brands et al).
They've listened and have reacted extremely fast with a recall (HERE)

From the Beeb: "The strap recall affects all Nintendo Wiis sold worldwide and almost all units currently on shelves in shops. "

This is the new reality for manufacturers. You can't keep a problem quiet anymore. You can't expect it to go away. And you have to deal with the issue in the right way and fast.
Nintendo have done the fast bit - customer reaction (keep your eyes on the blogs!) will tell them if they've done it in the right way.

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