Friday, December 15, 2006

Nintendo moves fast to avoid having the wii blogged out of existence

Blogging colleague StressedBadger reported this just a week ago.
The Blogosphere was getting itself very animated about strap failures on the new Wii.
Nintendo has shown it has learned a lesson from the Kryptonite experience (see Communities Dominate Brands et al).
They've listened and have reacted extremely fast with a recall (HERE)

From the Beeb: "The strap recall affects all Nintendo Wiis sold worldwide and almost all units currently on shelves in shops. "

This is the new reality for manufacturers. You can't keep a problem quiet anymore. You can't expect it to go away. And you have to deal with the issue in the right way and fast.
Nintendo have done the fast bit - customer reaction (keep your eyes on the blogs!) will tell them if they've done it in the right way.

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?