Friday, December 22, 2006

Digital media predictions for 2007

This will be my last day in the office before the New Year. I will attempt to resist updating this blog until then (about as likely as resisting the temptation of more Christmas chocs, to be honest...). However, I thought it would be a good time to make some predictions about 2007 - all of which you are very welcome to contend, add to or dismiss via the comments below.

So, I say, 2007 will be the year in which:

1) Access to the internet via mobile will surpass 40% of all internet use (globally).
2) A UK national newspaper will close its print operation. And a series of one-time print only magazine brands will become digital only (pick a number between 25 and 100).
3) Broadcast TV on your mobile will become commonplace. Sky will offer it as a bolt-on upgrade to your home services.
4) Microsoft/Google/Yahoo (one or all) will launch a mobile phone.
5) All mobile operators in the UK will follow 3 and offer fixed price mobile internet access.
6) A mobile operator will seek the edge by launching a fixed price for all services (ie £40 a month for all-you-can-eat internet, voice, text, mms...TV(?)
7) More than 10% of internet users will blog.
8) A citizen-journalism TV channel made up entirely of video shot on and uploaded from mobile phones will launch.
9) TV on demand will revolutionise how you consume TV and send advertisers into a blind panic.
10) A slow-burn campaign for users to claim back their digital identities will turn to a riot of noise by the end of the year...


  1. Nice one david, I would agree with all of those. Also 2007 will be the year that the new economics really kicks in, with devastating effect. Would be interested in your prediction of which National newsprint will close? I think digital identity will also become a big issue. Cheers Alan

  2. Alan, I guess we should expect that the most likely candidates are those with poor figures...
    But I perhaps the Guardian will say - let's do this first and steal a march - there's more profit in it if they get it right!

  3. I suspect prediction number 8 is a sure fire certainty.

    I also suspect it will turn out to be pretty rubbish... I'll try and find the report I read yesterday on CNN's limited success with UGC.

    It'll be 24 hours of You've Been Framed


The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?