The battle for hearts and minds of developers is well and truly on - and it's a battle all the major players are tackling head-on.
UPDATE: In the meantime the competition site is live already AND the closing date is sooner than I'd been led to believe, Nov 30.
So, best get cracking!
Developers can use the Windows Mobile SDK, free of charge, to produce a wide variety of panels to meet the consumer’s demand for a rich, individualised multimedia experience on their phone. Users of the Xperia™ X1 will be spoilt for choice as they personalize their handset with panel applications to suit their mood and lifestyle. Whether it is a search engine, advanced calendar or social networking application, music or film catalogue, sports or news related content, the panels enable you to access any information – quickly and directly – with a simple tap on the 3” super high resolution touch screen.