But Clay explains why he feels the sheer scale of collaboration available in a digitally connected world changes society and us.
"I'm not a technical determinist.... it's the novelty of scale, " he says.Clay also tackles one of the toughest silos to overcome - language.
Watch the video below. See Clay speak. Buy his book.
The four previous parts of this (in total) 35-minute interview are available on this blog. More will follow
Those so far are:
1. How algorithms caused the credit crunch
2. Why email stuffs Facebook et al
3. Humanising brands
4. Scoring collaboration in education