Wednesday, August 26, 2009

Permission to cheat

Another great TED Talk. I'm reading Dan Ariely's Predicatably Irrational at the moment. It's great.

It's a wonderful challenge to many conventional wisdoms.

Here he tackles why our consistenly irrational behaviour reveals why traditional economic theory is often so wide of the mark.

Really interesting to hear how permission to cheat is granted - and what that means for the stock market.


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2 comments:

  1. eaon8/26/2009 9:04 am

    I'm on my second read of his book just now. there's so much good stuff that didn't sink in first time round. cheers E

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  2. SeoNext8/29/2009 5:44 am

    I read this book many time and this is really a very good concept.you can't understand it in the very first time you need to have a look again.Really a nice post.

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