I've long agreed (believed) we must be part of co-creating interesting things for people to do together.
Marketing: Advertising: Products: Services.
It's not really about the messaging any more (if it ever was?) - that's the message. It's about the doing.
Not to them, with them. With us.
I often say: We're trying to change the world, not report on it. That's not a media thing. It's a people thing.
What's Next In Marketing And Advertising (2009)
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Via Neil Perkin
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