Wednesday, October 14, 2009

Internet marketing is not a specialism

Twitter has made me accutely aware of how many 'internet marketers' there are out there.
That I have 'social' + 'media' in my bio seems to attract a steady flow to follow my Twitter account. In that respect Twitter has surfaced the volume of people in this game to me.
I was not looking for Linda... (for Pat Kane fans).

It strikes me as more than a little odd that Internet Marketing is regarded as a specialism - a career even.
I appreciate you can become adept in the mechanics of some tools.

But EVERYONE is an expert Internet marketer. It's a peer to peer realm. My peers are those best placed and equipped to market most effectively to me. That's true for you, and everyone else, too.

Perhaps ALL our Twitter bios and Linkedin profiles should read: Internet marketer, web publisher, online advertising expert, distribution doyen.

And as we understand the power we have wrested from traditional media, we'll add new areas of 'expertise':
Team building (as leader and participant), R&D, new product and service development, self organiser etc

Perhaps, instead, we should start telling people the more specific value we all add?

Update: After discussion below perhaps that question can be couched as "What can you do better than my friend?"

Internet marketers are going to have to become much clearer about what they can do that all of us can't. And fast.

Update: They aren't alone - any mediator faces the same challenge.

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The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?