Thursday, October 15, 2009

New Technorati rules encourage you to blog well and blog often

Stumbled on the latest update to Technorati today (the site that ranks blogs and their authority) and was somewhat shocked to discover FasterFuture's 'authority' had jumped by around 1000% to 423.

Its rank in the blogosphere has leaped by a similar order (13,896 of all blogs - where I recall it languishing around where you could pretty much could add a zero to that.

I had put a slow decline (the authority was once 120 and the ranking 70K ish) over the last year or so down to me blogging less and tweeting more.

The big change now is that Technorati is only gathering its data over the last couple of weeks or so - not the last six months as was it's methodology.

Which means if you've got a decent rank and authority - and want to maintain it - you'd best blog often as much as you blog well. It's helpful to those of us seeking individuals with particular interests AND authority, too - because the results are much closer to real time (as Stowe points out on /Message)

Technorati needed to cut its costs, this method not only does that (less intensive number crunching to do) but it also encourages a reverse in the decline in blogging - something very much inline with Technorati's needs, too.

And since blogs remain the single least silo'd way in which we express metadata and connect one to another in communities of purpose (the only silos in blogging are being online - or not - and language) I'd have to give that my blessing.

Well, that and the nice high ranking FasterFuture has acquired.

UPDATE: Oct 19, 2009 I'm going to keep track of this: Since time of first writing the rise has continued. And then some.
Today's stats show fasterfuture as 8312 highest rank blog on't planet (though I note this is of 825,402 indexed, as opposed to the 300m thought to exist). Guess these are those worthy of indexing in the past few weeks, as opposed to those created ever), Authority has risen to 464 (for context it would need an authority of 760-odd to make the top 100).

Update: Oct 27, 2009:

Today the authority is 485 and the rank is ???,??? - honestly, couldn't find a way to get that number today. I notice though that a little green badge has been apended: 'Top 100 (small business)'. It is of course nice to be in the top 100 of anything - but I'm a little baffled as to why the Technorati algorithm selected this blog for that category?

Update: Oct 29, 2009.

Today we have an authority of 506 and a ranking in the top 5000 (4965) - and that's after a fall! Gulp. The small business Top 100 badge still lives on some views on Technorati, too.

Update November 3, 2009:
Despite the red down arrow (which indicates we've been even higher since I last checked) FasterFuture is now has a ranking of 4214 and an authority of 522.

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The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?