Here's the slides I presented to the 157Group last week.
The 157Group are the marcomms pros from the UK's leading colleges (judged by size and quality).
I'm hoping I was able to help.
By the way, I'll be at the #140Conf at the O2 in London tomorrow mostly to see Stephen Fry, Andrew Keen and JP Rangaswami speak. Wanted to say a big thank you to organiser Jeff Pulver for my ticket.
Can't be there all day, I'm chairing a panel at Monitoring Social Media in central London at 12:30pm.
See you at either - or both!