
You can read all about it in PR Week.
I'm a sucker for these things - which means Edelman's TweetLevel gets the requisite mention on this blog (which is kind of the purpose of these lists... PR types do a lot of this).
Can I recommend it to you?
Well, it apparently takes 30 stats that Twitter makes available to score influence, engagement, trust and popularity. And it churns out a top 10 that has me in it. So it can't be all bad then, can it (it's likely that those of you who do trust/engage with me may agree - that's the communities of purpose thing in action.)?
The power is in measuring within the niche. And at the moment creating a niche (top 10 of most influential comms pros in the UK and on twitter, for example) is a very manual process. So as a tool on its ownsome - little use. When some manual labour is applied? Potentially helpful - but don't underestimate the labour intensity.
Me? I'm still looking for someone to build Trends Among Friends. Any takers?
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