This is my brief, on the subject 'A new era for specialist media':
Media fragmentation and social technologies are opening the door to a new era for specialist media – find out how to adapt to a world of global mass niche publishing.
• Why the internet-powered long tail of demand is a disaster for traditional broad mass media models but a huge opportunity for specialists
• How fragmentation means you can never hope to target all emerging niche communities - and what you can do to counter that
• Why the control of content production, distribution and user experience is now in the hands of everyone - and what that means for publishers
• Why we need to think of specialist content as 'social objects' to discover where the ROI will come from when nobody wants to pay for content and no one clicks on the ads.
So, here here are the slides (below); hope you'll see a few #SIPA09 tweets (my guess) as we go.
A new era for specialist media
View more presentations from david cushman.
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Funnily enough I've been thinking about specialist media a lot recently, and I think I've spotted a really big problem that they haven't even encountered yet which could cause a lot of disruption and problems in the near future.
ReplyDeleteDavid, I wholeheartedly agree that specialist publishing is the future, if publishers can embrace all the channels available. While newspapers agonise about charging for online news, the specialists are doing it - see my blog post at
ReplyDeletehttp://bit.ly.nipki for some examples, and check out the discussions on the Specialist Media Network on linked in for some views from other publishers. Carolyn
Cush, very interesting slide show. Perhaps a bit long (or to much) but still extremely valid. I'll digest this for a while.
ReplyDeleteAage
Dan,
ReplyDeleteI'm intrigued. Are you going to share what this possible problem is?
Rory.