Part one can be found here.
In this section Clay discusses some of the drivers behind behavioural economics, our intrinsic motivation towards community and how these motivations do a better job of holding us together than any amount of external rules.
He discusses what it takes to motivate people to participate - on three levels - communal (where it's mostly for each other), public (where it's for each other and those who choose to consume the outcome) and civil (where it's for the public good - where it's to make a better world/thing/outcome that really matters.
Enjoy, comment and standby for part III - in which Clay answers questions and gives brands a bit of a kicking.
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