Here's how I'm thinking right now...
Organisations must adapt to the needs of a rapidly changing world; one which demands ever greater connectedness, openness and meaningful relationships with customers.
Too often the seismic shift we are experiencing is being dealt with on an issue-by-issue basis. Reactive piece-meal tactics create a permanent state of panic-ridden catch-up. Learnings are lost in silos, failures are swept under carpets.
I believe there is an holistic strategic solution which provides a framework for change, leap-frogging the tick-box exercise of simple implementation of social technologies. It makes organisations future-ready like never before. That solution is Open Business.