Principle Five is Connectedness.
Again, this is not a tactic - it's a design principle:
Connecting all employees internally to one another and externally through open social media
We've learned through experience that simply buying tools is not enough. Ever heard the expression: All The Gear But No Idea? That's where so many organisations find themselves having been sold on the tech - convinced by slick sales folk that there really is a button you can click to make you 'social'.
Sure, you need the gear. But first, get the idea. I guarantee you'll make better selections of the gear as a result.
Here's an excerpt. For the full post visit 9010Group.com.
"Rather than working against connectedness (usually out of fear), work with it. You’ll be working in the same direction as your teams.
Without our daily connectedness to others our ideas remain un-nurtured and un-tested, our understanding of the realities of the eco-system within which we all live, severely limited.
This eco-system, this market, is not something you can take a snapshot of once a year, it is ever changing, something you are part of and which must be listened and responded to in as close to real time as possible if you are to maintain a best possible fit with its needs.
Connectedness is an essential part of this. Connectedness scales the organisation’s ability to listen, respond and adapt to the market.
Connectedness provides an early warning system for changing need, for rising dissatisfaction, for new competitors.
But beyond all of this, connectedness humanises a businesses. It allows your customers and other stakeholders to interact with the living, breathing, passionate, caring people on whom your business depends. It takes down the walls."