The UK's most influential comms professionals - on twitter

Edelman has used its TweetLevel tool to name yours truly among the UK's top 10 most influential comms professionals on Twitter.

You can read all about it in PR Week.
I'm a sucker for these things - which means Edelman's TweetLevel gets the requisite mention on this blog (which is kind of the purpose of these lists... PR types do a lot of this).

Can I recommend it to you?
Well, it apparently takes 30 stats that Twitter makes available to score influence, engagement, trust and popularity. And it churns out a top 10 that has me in it. So it can't be all bad then, can it (it's likely that those of you who do trust/engage with me may agree - that's the communities of purpose thing in action.)?


The power is in measuring within the niche. And at the moment creating a niche (top 10 of most influential comms pros in the UK and on twitter, for example) is a very manual process. So as a tool on its ownsome - little use. When some manual labour is applied? Potentially helpful - but don't underestimate the labour intensity.

Me? I'm still looking for someone to build Trends Among Friends. Any takers?

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What are the biggest challenges for PR in social media?

What are the biggest challenges for PR in social media? That's the question Jamie Burke, founder of the P2PR Ning Community put to me last week.
The video below has my off-the-cuff response.
Love to hear yours.


For the sake of transparency, Jamie and I work together at Brando-Digital, where we talk about this kind of stuff all day...

Who owns the experience?

What happens when you aren't in charge of the user experience?

What happens when the user is in charge of their own experience, to paraphrase Dave Weinberger's Everything is Miscellaneous.

What do you have then?

That question puts the challenge of disaggregation and user-centric re-aggregation in stark relief.

I think it helps us define three simple positions from which media can create value.

1. There is value in providing the item/service purchased as the result of the experience users (plural) create for themselves.

2. There is value in offering valuable discreet (selected and shared) elements of the experience.

3. There is value in drawing up the menu from which they select (iTunes, expedia etc).

Can anyone think of good examples of category 2 wealth creators?

Mobile predictions for 2008 - wisdom of crowds-style

Chetan Sharma surveyed a number of mobile industry types towards the end of last year to get our views on how 2008 will pan out.
So rather than my one-man-band predictions for Digital Media in 2008, here's the results for mobile when I joined with 195 other mobile movers, shakers and industry insiders (Chetan's words...) to gaze into the mobile year ahead. You can read the full analysis here. The graphic which sums it all up is from Chetan's blog. A larger version (and others) can be found there.