Monday, March 19, 2007

This week's fastest mover - a site for co-creators

The fastest growing site in the world right of this very moment is
It's taken what spreadshirt does and has written it large. And it's been around since 1999 - in concept at least. Its 'product engine' was deployed in August last year.
Where spreadshirt encourages you to have your own site but doesn't contrive to aggregate these, zazzle takes a kind of myspace approach to hosting your own T-shirt etc shop online. You're all brought together (and become No760 site in the world in the process).
Why it's suddenly shot up from an alexa ranking of 4028 ain't easy to spot.
Perhaps it's simply that the idea of co-creation, shared ownership and a cut for helping make something are all getting more and more exciting for a greater and greater number of people.
It's a social way to be both a business and a customer - and social sites continue to dominate the top 20.

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?