Wednesday, March 14, 2007

User Generated TV show - shot on and sent from mobile

Another of my predictions for 2007 gets to be ticked off (well, very nearly). And no, I had no idea this was in the pipeline when I wrote this 'A citizen-journalism TV channel made up entirely of video shot on and uploaded from mobile phones will launch.' (click for 2007 predictions in full.)

I'm pleased to say it's emap (the company I work for) which is delivering this one.

FLASHBOX is a 100% user generated programme which will be aired on TV channel The Box.

Nowt particularly unusual about that (hello Current TV). Where it ticks my 2007 predictions' box is in being created almost entirely of video shot on and sent from mobile.

From the release: "viewers (can) upload personalised video clips via sms (really?), mms and online and will be shown around the music video playlist. This is a natural step for The Box, the first UK music channel totally dependent on consumer interaction."

It will be screened daily from March 19 at 4pm for 1 hour.

Emap programme Controller, Phil Poole said: "We all recognise the change in consumers media consumption habits and our programming needs to reflect that. We are excited by the new format and hope that our viewers are too!"

I'm interested to hear whether or not there's a revenue share for our new content providers? And can the show also be viewed on mobile - that would close the circle beautifully for me.

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?