Wednesday, March 28, 2007

Zenzui: Mobile navigation outside the walled gardens

Zenzui is worth taking a look at if you cling to the idea that finding your way around the internet is a bit of a pain on a mobile and see that as some kind of barrier to the inevitable dominance of mobile internet over fixed line.
With their platform the user can customise their own phone with icons which act as hot links to the sites you want. It's book marking built for the mobile experience and essentially makes navigation as easy outside the walled gardens (operators like to throw up) as inside.
Take a look here.

There is of course more to be drawn from this. I've come to the view recently that the right navigation for a mobile internet site should be derived from the user experience of mobile phones - and that means icon driven. Take a look at how you find your way around your mobile. Isn't that how you should find your way around not only the mobile internet, but around the mobile internet sites you access?

Navigational lists are for the fixed-line pc-accessed internet.

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?