Monday, March 19, 2007

You know mobile internet has arrived when...

... even the Mail on Sunday is producing supplements about mobile internet (in it's Financial Mail section).
The March 18 issue heralded it as 'The Biggest Hit of the Year and said: "After ignoring it for so long, the mobile phone industry has finally embraced the internet... and it is set to be a marriage made in heaven."
The article quotes Nokia's CEO on how his company is 'putting the internet in your pocket'. The impact and ideas behind 3's X-Series are discussed and Juniper Research is quoted saying the value of the mobile entertainment market is predicted to his £42 billion by 2011.
So, I guess the secret is out. How well prepared are you? If you thought you were ahead of the game - several million more people just caught up/on.
But of course it's not just knowing that the mobile internet is going to become dominant. We've 'known this' since April 2006 (Tomi T Ahonen's prediction) - it's knowing why and how it will do it (is doing it) that's critical.
Then you can work out the best possible response. But there's one thing for sure - there's less time to do that today than there was last week!

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?