Wednesday, October 03, 2007

Video: Tomi Ahonen on Mobile as the 7th Mass Media and more...

As promised - and with thanks once again to's Angus Farquhar and Dan Thornton (for the recording and uploading of the videos) here is Tomi Ahonen speaking at Mobinar - an essentially internal emap event with invited guest contributors.

Tomi has very kindly agreed to allow us to share the videos with you all. A reminder - video was very much an afterthrought on this occasion, so we didn't mike-up. Sound ain't great, therefore - and my apologies for any difficulties that causes. Always best, on these occasions , to listen on headphones.

But Tomi is a great workshop and seminar performer, so I hope you'll enjoy these.

There are two presentations. The first is on Mobile as the 7th Mass Media - a concept you'll find expanded on at Tomi's blog Communities Dominate Brands. It's also the title of his next book.

The second is an excerpt (it might end a little oddly, the memory card filled up!) of his presentation on how the future is happening right now - inspired by his latest book Digital Korea (highly recommended - I'm reading it right now).

At the end you'll find links to my presentation on The Power of the Network, which preceded Tomi as the warm-up act for the day!



The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?