Tuesday, November 13, 2007

SEO is the new spam. Actually, it's worse!

SEO is the new spam. Actually, it's worse.

It's worse because if I receive some god-awful missive about penile disfunction via email I can simply delete, block sender etc. It is annoying because I've been broadcast at.

SEO is worse because it targets me and makes me part of its deception. I perform the act that brings the spam to me when I enter my search terms.

It's another example of what I call pseudo engagement.

How so? If I mention the I-phone on this blog (apologies I-phone wannabees...) I will receive a certain number of additional visits to this article from people who are interested in the I-phone - not on my tirade against SEO!

So SEO helped you find what you wanted, how exactly?

SEO of the machine kind may deliver increased traffic but if it's gathered in a mercenary 'acquire-at-all-costs' way it's really just a poor man's broadcast - another way of acquiring eyeballs that just aren't interested.

The engines need some human help - community advice, ratings etc. I know what I want. The search engine doesn't.

Irony: I tried searching for this article to reference in this post. I used almost the exact title of it "google doesn't know what you're looking for". It took me three search attempts on google and on this blog's google-powered search! Only when I changed the term 'you're' to 'you are' did I find it.

How does your SEO fit? How fit is your SEO?


The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?