Friday, November 09, 2007

SecondLife: Welcome to reality.

Fabulous post by Joseph Jaffe about how brands should set up in SecondLife as a fast track to discovering how bad they are at relationships. Unmissable!
Resonance with Starting a Fire On the Village Green

1 comment:

  1. Joseph is a great evangelist for social media but he has a fractured and simplistic view of marketing that lets him down. He fails to get to the essence of what's needed and reverts to the standard speech. A shame.


The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?