SecondLife: Welcome to reality.
Fabulous post by Joseph Jaffe about how brands should set up in SecondLife as a fast track to discovering how bad they are at relationships. Unmissable!
Resonance with Starting a Fire On the Village Green
Fabulous post by Joseph Jaffe about how brands should set up in SecondLife as a fast track to discovering how bad they are at relationships. Unmissable!
Resonance with Starting a Fire On the Village Green
Posted by
David Cushman
at
5:22 pm
Labels: brands, cluetrain manifesto, engagement marketing, second life
Joseph is a great evangelist for social media but he has a fractured and simplistic view of marketing that lets him down. He fails to get to the essence of what's needed and reverts to the standard speech. A shame.
ReplyDelete