The Future of Newspapers

The Guardian's Open Platform project has caused a bit of a stir, at a time when mass media of all kinds is struggling to work out business models that have a better fit with the networked world.

The clever bit about the Guardian's plan is that they don't pretend they have the answers - they are sharing what they have with the rest of the world in the hope that a bit of global crowd-sourcing will evolve a sustainable solution.

At least that's my take. But let Dr Chris Thorpe tell you more.

Chris (one of Brando Social Consult's team) has been consulting to The Guardian on the project for the last six months. Now it's live he can finally talk about it.

I interviewed him at the Brando Social offices last week and have finally edited the video...

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