Friday, March 20, 2009

Poor old people's email

You'll often hear that only old people use email. It's a notion driven by the whole IM/SMS constantly-connected youth thing.

Latest stats suggest that what Google's Eric Schmidt famously described as 'a poor man's email', twitter, is proving a huge hit with, how can we put this delicately, the less young person.

Of the 7m users up to Feb 09:

Age Group Unique Audience Composition %
2-17 250,000 3.6
18 - 24 ** **
25 - 34 1,379,000 19.6
35 - 49 2,935,000 41.7
55+ 1,165,000 16.6
65+ 477,000 6.8
source: Nielsen NetView, 2/09, U.S., Home and Work
**These demographics have insufficient sample sizes

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The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?