Tuesday, December 20, 2011

10 ‘trend type things’ you really won’t care about by the end of 2012

Image courtesy: powerisastateofmind.blogspot.com
 I've learned over the (many) years not to take predictions too seriously. Or lists. So here's mine for Christmas 2011. I offer them if only to help you learn not to take predictions, or lists, too seriously.

10 ‘trend type things’ you really won’t care about by the end of 2012

1. FourSquare
Seriously. I’ve just spent a week using it in a half-hearted manner and find myself close to the top of ‘my friends’ leader board. Checked in at London’s Kings Cross station the other night. Just me! Not saying location based won’t matter. Am saying FourSquare won’t.
2. News breaking first on Twitter.
Come on – it’s commonplace now, the battle is over. Which gives traditional media a clue about what it should do next. (Hint, relevance = news)
3. The number of voice minutes in your mobile phone package. 
Bet you already have loads more than you actually use.
4. Google+: 
There, I said it. I know lots have people have ‘joined it’ by how often do you actually go there? Add a year and think how it’ll look from there. (Buzz, Wave...Plus)
5. Big Data:
Because we’ll have started to figure out the important bit – getting the insight out.
6. Influence:
At least as a static 'you’re influential for one, you’re influential for all,' thing. Folk might finally work out that what they actually mean by that is: ‘famous’. Peer to peer distribution of trust on a moment-by-moment, context-by-context basis will become more valuable – and finally seen as such. The flock rocks. So...
7. Klout.
I’ve stopped caring already. So have you. Haven’t you?
8. Text to vote.
Who needs it? I Always said the X-Factor should be decided by who gets the most down-loads anyway.
9. Using digital as a channel to manage costs
(we’ll be participating in social to create value instead).
10. Social Business (I hope).
I hope we can talk more about Open Business instead. And if you want to know why – click here.

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The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?