Thursday, December 22, 2011

Top 5 Posts of 2011

I've written more than 50 blogposts this year. But 5 have stood out for the attention they have received.
In case you missed them, or would like a reminder. Here's the top 5: in reverse order of popularity (as measured by views).

5. We Don't Connect To Be Marketed To:
In which I posit the outrageous suggestion that we don't form groups to be, er, marketed to. And we might be wise to try to figure out why groups do form in order to engage in a process that values all parties. More.

4. Ditch The Customer If You Want To Transform Business:
An appeal to think differently about your relationship with the people you intend to serve. Open rather the Social Business; Behaviours rather than Tools, Products rather than Messages, Partners rather than Customers. More

3. How Riots Spread - Expressed Through the Medium of Dance
My attempt to explain what was really going on when London's rioters hit the streets in the summer - and the real threat their self-organising abilities pose to traditional Government. Plus a great video. More.

2. The Two Kinds of Social Media Strategy
There are two kinds of social media 'strategy'. And they service two kinds of orgs; the ones which see social media as a channel through which to sell stuff and the ones who realise that social media offers a bigger opportunity to become an Open Business - with all the benefits that apply. There's a simpler way of putting that: There are the orgs that are prepared to change, and those who are not. More

1. 'Top Stories' Reveal Facebook's Broken Strategy
What Facebook's focus on lowest common denominator news among friends (Top Stories) reveals about their strategy - and what that's headed in the wrong direction. More

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?