If any of you are in Victoria, London tomorrow am (December 16, 2008), I'm free from just after 10am until noon and would love the opportunity to talk to you about some of the themes we've been discussing on this blog and on the p2pr community.
I'll have a video camera along for the ride to record your thoughts, too - if you're game.
Keep track of where and when via twitter!
Last time I did one of these we came up with the Eighth Mass Media. :-)
The further ahead you look - the faster you go | davidpcushman AT gmail.com | These are my views and my views only.
Showing posts with label eat'n'tweet. Show all posts
Showing posts with label eat'n'tweet. Show all posts
Monday, December 15, 2008
Thursday, July 03, 2008
We are the eighth mass media
Today saw the first Eat'n'Tweet. If you'd like to join us at the next one, add your contact details in a comment - or just your twitter name, or follow me and look out for updates!
It gathered a truly energised group of people to discuss everything from mobile advertising to group forming network theory and all stations in between.
The bit that sticks in my head was a discussion about Mobile As The Seventh Mass Media. I won't go into the detail of why mobile needs to be considered a separate and distinct mass medium (the first is print, second recordings, third radio, fourth cinema, fifth TV, sixth internet) because Alan Moore & Tomi Ahonen have that covered in their excellent white paper and presentations.
The notion prompted the question: So if mobile is the 7th mass media, what is the 8th?
Jonathan MacDonald suggests 'Mobility', I suggest something around treating the 'user' (horrible term, but bear with me) as the destination, driven by real-time response to the expression of shared purpose.
It's a notion at the heart of my white paper Communities of Purpose are the Busness Units of the 21st Century and revisited with a distribution/marketing-focus in We Are All Publishers Now (Media Transformative).
Jon and I are both speaking about the same thing - and no doubt will come up with the right word to describe it in the end...(hey J_mac?)
My best stab right now is "We are the eighth mass media".
I don't just mean that we create it in a UGC vs Professional Content Creators kind of way. I mean WE are the distribution, the content, the 'user journey', how messages are transmitted... WE are the medium and the media carried within it.
We are the connections. We are also how the connections are made.
It is this that marks the crucial shift, how the connections are made, and which will help us recognise when the eighth mass media emerges.
When we can express our metadata globally in real time, beyond any silos, when we can find other people who want to solve the same problem (who share your purpose) right now as we do, people who will join us in solving it right now (because it also holds value for them, right now), then, the eighth mass media arrives.
And then how value is created really does shift. Group forming with no silos. A new world.
It gathered a truly energised group of people to discuss everything from mobile advertising to group forming network theory and all stations in between.
The bit that sticks in my head was a discussion about Mobile As The Seventh Mass Media. I won't go into the detail of why mobile needs to be considered a separate and distinct mass medium (the first is print, second recordings, third radio, fourth cinema, fifth TV, sixth internet) because Alan Moore & Tomi Ahonen have that covered in their excellent white paper and presentations.
The notion prompted the question: So if mobile is the 7th mass media, what is the 8th?
Jonathan MacDonald suggests 'Mobility', I suggest something around treating the 'user' (horrible term, but bear with me) as the destination, driven by real-time response to the expression of shared purpose.
It's a notion at the heart of my white paper Communities of Purpose are the Busness Units of the 21st Century and revisited with a distribution/marketing-focus in We Are All Publishers Now (Media Transformative).
Jon and I are both speaking about the same thing - and no doubt will come up with the right word to describe it in the end...(hey J_mac?)
My best stab right now is "We are the eighth mass media".
I don't just mean that we create it in a UGC vs Professional Content Creators kind of way. I mean WE are the distribution, the content, the 'user journey', how messages are transmitted... WE are the medium and the media carried within it.
We are the connections. We are also how the connections are made.
It is this that marks the crucial shift, how the connections are made, and which will help us recognise when the eighth mass media emerges.
When we can express our metadata globally in real time, beyond any silos, when we can find other people who want to solve the same problem (who share your purpose) right now as we do, people who will join us in solving it right now (because it also holds value for them, right now), then, the eighth mass media arrives.
And then how value is created really does shift. Group forming with no silos. A new world.
Tuesday, July 01, 2008
Carnival of the Mobilists #130
This week's Carnival of the Mobilists is over at Andrew Grill's blog.
Andrew is one of those you can expect to meet at Eat'n'Tweet on Thursday this week. Great to see he's squeezed a plug in for it in his Carnival round-up.
Monday, June 30, 2008
Eat'n'Tweet: Introducing it and us
A handful of interested/interesting people who have found each other through the power of the network (blogs, twitter etc) are getting together for an informal meet at lunchtime on Thursday July 3. If you've found this you're interested and almost certainly interesting - so you can come too!
You'll find us, on this occasion, at The Couch in Dean St, Soho, London from 1pm (well, that's when I'm aiming to get there).
If you can't make this one, I'm planning one in Cambridgeshire in the near future, too, with colleague badgergravling.
Tweet ups by their nature our generally adhoc and self-forming. I'm just giving this one a little helping hand with this blog post, too.
Anyway, zeroinfluencer asked if I'd do a few intro's ahead of time. The following are links to the individuals' twitter account - where you'll usually find a little bio and a link to a blog or similar. So, here we are (so far...)
davidcushman (that's me)
Also attending: Tim Russell from yospace
Other possibles include:
Spanx
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FasterFuture.blogspot.com
The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?
