Be part of lowering the cost of action - or be history

Glastonbury Abbey - ( http://www.flickr.com/photos/lordspudz/)

I've long been baffled by those that think the future is digital. Those who believe this seem fixated on the idea that it is the technology that makes change, rather than what people do with it.
When the technology of the printing press arrived, the end of the story wasn't the development of the book. It was what people did with books that counted - how they spread ideas.
And in the printing press model, the changes to the way society organised echoed the mass production centralised way of doing things that the printing press - and later more forms or mass production - represented.
No, the future now isn't digital, it is self-organised (as I have suggested before). The web's role is to enable adhoc self-forming groups of purpose to form more effectively than at any time in history. And since communities of this kind reduce the cost of action - they cut the cost of achieving what more of us want, more effectively, than at any time past. The future that delivers is emerging and accelerating towards us now.
So what does that mean for the world we know? For your business? For your political party? Your form of government?
Well perhaps it's wise to reflect on what survived from the feudal world to the capitalist one? How many of the richest families in Britain were among the richest in Britain on both sides of the divide? And if there are any that survived, were they among the first to adopt capitalist principles of organisation - of both capital and labour?
What of our God and King? In Feudal times the Church sat alongside the King - in terms of power; and always well ahead in terms of wealth. Both saw their places tumble in the age of capital. Today they are at the peripherary: Pomp and splendour - about as relevant as the role of hand illluminator of Bibles.
God and King were superceded by Parliament (democratic legislatures) and the Law.
The question facing all who would mediate, all who would organise from the centre, all who would impose one size-fits-all-solutions on a fragmented fitness landscape, is: are you prepared to adapt to the looming self-organised future, to survive?
Are you prepared to start listening, start adapting to real time need, start opening up, start thinking like a platform to make change with the people who want the same as you (both inside and outside your org)...

If you aren't, then expect the rest of us to be self-organising to answer the question of what replaces you any day now.

Related articles

• Who invented the printing press in 1430 (wiki.answers.com)
• Kingsley Dennis, Ph.D.: Is Technology Rewiring Our Soul? (huffingtonpost.com)
• Adapt (800ceoread.com)
• The Black Death-effects on Society (socyberty.com)
• Feudal Britain (thetruthabouttorridge.wordpress.com)

Using + Social Media = Fail

I was at #Online09 (Online Publishing) at Olympia in London, to do a keynote in the Social Media Marketing theatre today.

I'm delighted to say (and perhaps its a sign of the times) that the room was packed - standing room only. They even stayed until the end :-)

I was kicking around what happens when you deconstruct the social media thang, into its social + media parts (I have blogged about this previously).

But I started from the perspective that the future is not digital.

When Gutenberg invented movable type (circa 1450) a new era was ushered in. Within 50 years there were 20 million books on the planet (to share among 450m people - I know there were 450m people at the time because I asked my friends on Twitter).

That's 20m in 50 years from a standing start (as described by Stephen Fry in his BBC show on Gutenberg). And that standing start included zero mass production techniques or technologies. Quite staggering.

And I wondered what the big prediction would have been in 1500 among the soothest sayers of the day. What next? More books?

Not likely is it.

Yet we keep banging on about a digital future.

1450 is also regarded as the beginning of the great age of exploration. The future was the renaissance, new forms of organisation (capitalism replacing feudalism) the destruction of the power of the old order (the Reformation across Europe). That's the effect of more books - it is what people did together with this new 'book' technology.

And right now, the future is not about new and better digital tools, or their prolifieration - it is about what we do together with them - the new self-organising future that dawns.

And that, and what businesses and organisations can do to benefit from all this, is what my keynote was about this morning.

Here's the slides - and, as always, your thoughts are welcome.

Using + Social Media = Fail

View more presentations from david cushman.

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