Wednesday, January 31, 2007

What's in your wallet? Part II

Tomi T Ahonen's post about the recent Tokyo 3G conference (on ForumOxford - see resources) reveals NTT DoCoMo has scored a rapid and growing success with its pay-by-mobile model - FeliCa.
In 18 months from launch they have reached 8 million users -16% of their subscribers.
Tomi says: "You see FeliCa users everywhere... as you move around town in the subway trains, at vending machines, etc."
Pay by mobile is no longer niche - it's the fastest growing payment method going. I haven't checked recently ((if anyone knows better, do share), but if I were paypal, I'd be hooking in a mobile payment method asap.
Just one more hurrah for the mobile as THE convergent device.
And if you want to sell your print product or digital download to young people - you could be making it easier right now if you let them pay with phone credit. It's a simple way of buying on credit too (the bill doesn't come until the end of the month, after all).
See also What's In Your Wallet - oh a sim card

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?