Wednesday, January 31, 2007

Why your mobile strategy is more important than ever

And while we're looking at some mobile stats... How about this one? 38% growth in sms messages in the UK last year. The number sent topped 40 billion.
Yes, that's right, 40 billion. Or an average of 138million a day - that's well over two texts per man, woman and child (no matter what their age) in the UK - every day. And each one involves money changing hands.
There are 50 million plus mobile phones in the UK.
That's about 3 times as many phones as there are PCs - and PCs are considerably less accessible and personal to the individual.

And you think your mobile strategy is how important?

So if you're ready for the migration of web content to mobile content... catch up on Tomi T Ahonen's latest thinking HERE

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?