Thursday, November 23, 2006

What's in your wallet? Oh a sim card

Over at one of my recommended blogs 'Mobile Weblog', you'll find this which takes us a step closer to your mobile-is-your-wallet, by widening the availability of the required technology.
This element of the convergent technology of mobiles opens loads of new doors. Imagine you sell a magazine aimed at kids - who run out of pocket money. Give them a mechanism by which they can buy your mag in a shop (where they see it, when they want it) without needing cash and you've just made their lives a little easier.
One interesting take on the 3G revolution is that before too long there will be more machines communicating with each other by mobile than humans - and they'll probably generate the bulk of the revenues (Tomi T Ahonen, M-Profits). A tip of that iceberg is automated billing.
Media companies wanting users to renew subscriptions may find it rather easier to have a machine send them a text message offering them a new deal - which also offers them the opportunity to buy with one click of their mobile phone.
Try the same with classified ads, display ads etc etc.

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