Monday, April 07, 2008

How to be a company in a networked world

Bruce Macvarish distills learnings from many observers of the power of the network into a simple list. It acts as guiding principles for companies:

  1. Advantage begins in the DNA
  2. Talk less, Listen more
  3. Invert orthodox strategy decisions
  4. Open > Closed
  5. Good > Evil
  6. Edge > Core
  7. Flow > Data
  8. Users > Companies
  9. Communities > Brands
  10. Adhoc Communities > Directed teams
  11. networks, markets and communities
  12. transactions, conversations and relationships
  13. Two-way flows - Not broadcast
  14. Power Laws and Nodes
  15. Reed's Law
This of course is much in tune with my own thinking as expressed in The Power of the Network, What Next for Marketing and Advertising and, well pretty much everyhing I reference and discuss to be honest.

A slide I regularly present:

Note - I always put one thing at the top of that list: Think Community First.

What is a company?
For me it should operate as an edge-in, non-directed, community-dominated etc etc... COMMUNITY itself.

Community first - not just in what we do, but in how we go about it.

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?