- Advantage begins in the DNA
- Talk less, Listen more
- Invert orthodox strategy decisions
- Open > Closed
- Good > Evil
- Edge > Core
- Flow > Data
- Users > Companies
- Communities > Brands
- Adhoc Communities > Directed teams
- networks, markets and communities
- transactions, conversations and relationships
- Two-way flows - Not broadcast
- Power Laws and Nodes
- Reed's Law
A slide I regularly present:
Note - I always put one thing at the top of that list: Think Community First.
What is a company?
For me it should operate as an edge-in, non-directed, community-dominated etc etc... COMMUNITY itself.
Community first - not just in what we do, but in how we go about it.