Friday, April 04, 2008

Google puts 'your' brand up for sale

If the news that the community of users owns your brand is only just sinking in, try this for a
size. Google is now going to allow other people (rivals) to bid on 'your' brand's key words in the UK. Via WebWire
According to the report anyone will be able to bid on trademarked names (just as has been the case in the US since 2004).
There's a bit of a panic being raised over on this story about it. Most of the concern is about how this will add complexity to the seo sales world. My heart bleeds.
What about the poor old consumer - looks to me like this carries the risk of creating yet another hurdle between us and getting the return we actually want.
If I search for Nike I'm not looking for Adidas.

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?