Thursday, April 17, 2008

Communities of purpose are the business units of the 21st century

Communities of purpose are the business units of the 21st century.

This notion, should you accept it, has profound and far-reaching implications not only the future of publishing but also for advertising, marketing, production and the very process of the creation of value.

It has implications too for how companies should organise to benefit from the new way value is created. Yes, it is disruptive, isn’t it?

This paper seeks to explain why these communities of purpose are of such value and why enabling their rapid, real-time evolution unlocks the key to value creation.

It will consider why this has the potential to be the greatest explosion in value ever created.

And it will propose solutions in which content, conversation and communities of purpose provide the cornerstones. With them I believe we can unlock value now and into the mid-to-long term.

It seeks to answer the question “How do we monetise hosting the conversation?”

Translation: How does media make money in the future?

You can read it in full or download and/or share it below. Hope you'll share your comments below.

The rate of change is so rapid it's difficult for one person to keep up to speed. Let's pool our thoughts, share our reactions and, who knows, even reach some shared conclusions worth arriving at?